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    Bellingham Technical College
   
 
  Sep 23, 2017
 
 
    
2016-2017 Bellingham Technical College Catalog [ARCHIVED CATALOG]

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BUS 127 Social Media Marketing

5 CR
This course provides an introduction to social media marketing (SMM). Special emphasis is placed on creating a social media marketing plan which uses social media platforms to positively influence consumers toward a brand, product, or service. Explore and practice managing social networks like Facebook, Twitter, LinkedIn, Tumblr as well as emerging platforms.



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