Jun 21, 2018  
2016-2017 Bellingham Technical College Catalog 
    
2016-2017 Bellingham Technical College Catalog [ARCHIVED CATALOG]

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BUS 129 Social Media Marketing Campaign

5 CR
Students will complete a social media marketing campaign for an organization. By identifying the organizations target market and the social media portals where the organization participates. Students will learn to set measurable goals; design innovative strategies and select appropriate social media portals, craft compelling content to attract and influence the intended audience, monitor and measure progress on a regular basis, and tune the social media marketing campaign to account for the ever changing nature of consumer tastes and the social Web.
Prerequisite(s): BUS 128  or Instructor permission



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