Oct 14, 2019  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

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BUS 129 Social Media Marketing Campaign

5 CR
Students will complete a social media marketing campaign for an organization. By identifying the organizations target market and the social media portals where the organization participates. Students will learn to set measurable goals; design innovative strategies and select appropriate social media portals, craft compelling content to attract and influence the intended audience, monitor and measure progress on a regular basis, and tune the social media marketing campaign to account for the ever changing nature of consumer tastes and the social web.
Prerequisite(s): Basic understanding of web technologies and marketing concepts is expected.



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