Dec 08, 2019  
2019-20 BTC Catalog 
    
2019-20 BTC Catalog
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BUS 127 Social Media Marketing

5 CR
This course provides an introduction to social media marketing (SMM). Special emphasis is placed on creating a social media marketing plan which uses social media platforms to positively influence consumers toward a brand, product, or service. Explore and practice managing social networks like Facebook, Twitter, LinkedIn, Tumblr as well as emerging platforms.
Prerequisite(s): Basic understanding of web technologies and marketing concepts is expected.



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