Jan 27, 2020  
2019-20 BTC Catalog 
    
2019-20 BTC Catalog
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BUS 120 Principles of Marketing

5 CR
This course explores the basic principles of marketing and its role in business. Topics include marketing plans and strategies, marketing research, target market segments and promotional strategies.
Prerequisite(s): BUS 101  with a C or better or Instructor permission.



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