BUS 127 Digital Content Creation & Strategy

5 CR

Learn foundational skills in digital content creation and strategy for social media marketing including basics of planning, creating, and publishing text posts, images, and short-form videos for social media channels. Gain an introduction to basic marketing principles to understand how content creation supports organizational goals. Emphasis is placed on storytelling, accessibility, analytics, ethical use of AI, and aligning marketing fundamentals, and content with organizational goals. Use industry tools to design multimedia content, evaluate engagement, and apply insights to real-world campaigns. Basic understanding of social media platforms and marketing concepts is expected.