BUS 129 Social Media Marketing Campaign

5 CR

Students will complete a social media marketing campaign for an organization. By identifying the organizations target market and the social media portals where the organization participates. Students will learn to set measurable goals; design innovative strategies and select appropriate social media portals, craft compelling content to attract and influence the intended audience, monitor and measure progress on a regular basis, and tune the social media marketing campaign to account for the ever changing nature of consumer tastes and the social web.
Prerequisite(s): Basic understanding of web technologies and marketing concepts is expected.