Oct 07, 2024  
2022-23 BTC Catalog 
    
2022-23 BTC Catalog [ARCHIVED CATALOG]

Business Management


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Overview

Choose Bellingham Technical College’s Business Management program to prepare for entry-level positions in industry, government, and non-profit organizations or continue on the pathway to BTC’s Bachelor of Applied Science - Operations Management degree. Students will acquire a background in basic business including accounting, business law, marketing, and economics as well as practical supervisory skills.

In addition to the required core classes, students choose from one of three specialty tracks (Social Media Marketing, Human Resources Specialist, and Operations Management), each comprising three specialty classes. For incumbent workers seeking to hone their skills, these specialty tracks are also designed as short certificates.

Program Outcomes

Students will learn core business practices, principles, and theories allowing them to make immediate and significant contributions in the workplace. Students will gain the knowledge, skills, and abilities necessary to coordinate human, financial and material resources to achieve organizational objectives while adhering to government guidelines.

Upon completing the Business Management AAS degree, students will be able to:

  • Effectively communicate in the context of business and in a business environment;
  • Use data to engage in effective decision-making;
  • Apply ethical and legal principles to the business environment;
  • Demonstrate mastery of the core functional areas of business including accounting, economics/finance, marketing, management, and planning & strategy.

Students completing the Human Resources Specialist track will also be able to:

  • Describe the unique roles of Human Resources professionals and their impact on the organization;
  • Explain the primary processes of workforce planning, job analysis and design, training and development, compensation and benefits, and performance appraisal;
  • Identify the key federal and Washington state employment laws, regulations, and terminology;
  • Develop a written strategic compensation plan.

Students completing the Operations Management track will also be able to:

  • Analyze individual and group behavior, and understand the implications of organizational behavior on the process of management;
  • Demonstrate an optimized approach to planning, executing, monitoring, and controlling projects;
  • Describe and discuss the mechanics of operating a small business (pricing, human relations, purchasing, inventory, financial controls;
  • Analyze and apply strategies to maintain quality and stability within operations.

Students completing the Social Media Marketing track will also be able to:

  • Describe SMART social media goals to achieve successful online campaigns;
  • Evaluate a company’s current situation, isolate social media issues, and provide solutions by identifying appropriate social media marketing portals to influence consumer and improve the company’s reputation;
  • Create a social media marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics;
  • Use analytics to monitor and evaluate progress.

Placement Requirements

Admissions application and assessment in Reading, Math, and Writing is required. Your placement will determine where you begin your course sequence. Contact Admissions at 360.752.8345 or at admissions@btc.edu for assistance with academic planning.

Degree and Certificate Requirements

Business Management Degree and Certificate completion requires a cumulative GPA of 2.0 or higher and a minimum grade of C/2.0 in all courses.

Programs

    Associate of Applied Science
    Certificate

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