Social Media Marketing

Return to: Programs of Study

Overview

According to the 2015 Social Media Marketing Industry Report by Social Media Examiner, marketers place a very high value on social media for growing and promoting their businesses. 96% of marketers surveyed indicate that social media is important for their business, while more than 91% want to know the most effective social tactics, and the best ways to engage with social media. From Facebook to LinkedIn, Twitter to YouTube companies and individuals embrace social media platforms to attract and retain customers. The program addresses the many benefits and challenges of social media usage, and provides a roadmap to help individuals and companies navigate social media for competitive advantage. Our program addresses the top social media subjects marketers want to learn about including tactics, engagement, measurement, tools and audience, helping individuals and their companies navigate the social media landscape, and gain a competitive edge.

Program Outcomes

• Describe SMART social media goals to achieve successful online campaigns.
• Evaluate a company’s current situation, isolate social media issues and provide solutions by identifying appropriate social media marketing portals to influence  consumer and improve the company’s reputation.
• Create a social media marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.
• Use analytics to monitor and evaluate progress.

Program Entry Information

Students may begin this program in any quarter.

Placement into Program

There are no formal prerequisites or entry requirements to complete the Social Media Marketing Certificate. Students are expected to have a basic understanding of web technologies and marketing concepts prior to registering for the Social Media Marketing classes.

Degree and Certificate Requirements

This program is open to all students.

Programs

• Social Media Marketing Certificate

Return to: Programs of Study