BUS 127 Social Media Marketing

5 CR

This course provides an introduction to social media marketing (SMM). Special emphasis is placed on creating a social media marketing plan which uses social media platforms to positively influence consumers toward a brand, product, or service. Explore and practice managing social networks like Facebook, Twitter, LinkedIn, and Tumblr, as well as emerging platforms.
Prerequisite(s): Basic understanding of web technologies and marketing concepts is expected.