Mar 29, 2024  
2021-22 BTC Catalog 
    
2021-22 BTC Catalog [ARCHIVED CATALOG]

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MKT 100 Marketing Fundamentals

5 CR
This course will provide a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing professionals develop strategy, research consumer needs, and identify target markets. In addition to covering the importance of global marketing and e-commerce, students will learn how to satisfy market opportunities with the “4 P’s” Ð product, pricing, promotion, and placement.



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