Social Media Marketing

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Overview

According to the 2015 Social Media Marketing Industry Report by Social Media Examiner, marketers place a very high value on social media for growing and promoting their businesses. 96% of marketers surveyed indicate that social media is important for their business, while more than 91% want to know the most effective social tactics, and the best ways to engage with social media. From Facebook to LinkedIn, Twitter to YouTube companies and individuals embrace social media platforms to attract and retain customers. The program addresses the many benefits and challenges of social media usage, and provides a roadmap to help individuals and companies navigate social media for competitive advantage. Our program addresses the top social media subjects marketers want to learn about including tactics, engagement, measurement, tools and audience, helping individuals and their companies navigate the social media landscape, and gain a competitive edge.

Program Outcomes

• Describe SMART social media goals to achieve successful online campaigns.
• Evaluate a company’s current situation, isolate social media issues and provide solutions by identifying appropriate social media marketing portals to influence consumers and improve the company’s reputation.
• Create a social media marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.
• Use analytics to monitor and evaluate progress.

Placement Requirements

There are no formal prerequisites or entry requirements to complete the Social Media Marketing Certificate. Students are expected to have a basic understanding of web technologies and marketing concepts prior to registering for the Social Media Marketing classes. Students who wish to complete the Business Management AAS or AAS-T degree will need to complete assessment testing in Reading, Math, and Sentence Skills. Your score on the test and/or your previous transcripts will determine where you begin your course sequence. Contact Admissions at 360.752.8345 or at admissions@btc.edu for assistance with academic planning.

Degree and Certificate Requirements

Certificate completion requires a cumulative GPA of 2.0 or higher and minimum grade of C/2.0 for all courses.

Programs

• Social Media Marketing Certificate

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